About Formula 41
Formula 41 Today
Formula 41 is an Indian wellness and personal-care brand built around a simple belief — every concern and every routine is different.
Starting with Men's Wellness, Formula 41 is now entering its next phase of growth, expanding into Hair Care, Skin Care, Personal Care and Everyday Wellness for both men and women.
Our approach is rooted in understanding real consumer concerns, studying available solutions and developing products that offer meaningful value — rather than creating products simply to follow trends.
With a focus on thoughtful products, clear information and practical routines, Formula 41 aims to make everyday wellness simpler, more informed and more accessible.
YOUR BODY. YOUR FORMULA.
The People Behind Formula 41
-
Yugal Upadhyay
Co-Founder & CEO
Yugal's personal experience with hair fall led to the beginning of Formula 41 Hair. His journey of exploring different products, ingredients, formulations and hair-care routines highlighted a larger gap — an abundance of products, but limited clarity around choosing the right routine.
Today, his focus is on building Formula 41 into a brand that goes beyond products, helping consumers better understand their concerns and make more informed choices about their care.
-
Gaurav Parashar
Co-Founder
Gaurav brings a strong focus on operations, quality and long-term brand development. As Formula 41 expands its portfolio, his vision is to build a sustainable and trusted Indian brand that understands evolving consumer needs and delivers dependable products with consistency.
Our vision
Building a trusted Indian wellness and personal-care brand
To build Formula 41 into a trusted Indian brand that understands the real needs of men and women, while creating thoughtful, dependable and easy-to-use wellness and personal-care solutions.
Today — Hair. Tomorrow — Skin, Body, Personal Care and Everyday Wellness.
Our growth will continue to be guided by genuine consumer needs and meaningful opportunities to create better care.
Our Mission
-
Understand real consumer concerns
-
Create thoughtful and relevant products
-
Make everyday routines simpler
-
Prioritise quality and responsible development
-
Communicate with clarity and transparency
-
Avoid unrealistic promises
-
Continuously improve through customer feedback
The Formula 41 journey
From men's wellness to a wider vision of care
Formula 41 began its journey in Men's Wellness, giving us a deeper understanding of the needs, expectations and concerns of today's consumers. That journey shaped a simple philosophy:
Products can create attention. Trust creates a brand.
Today, with Formula 41 Hair, we are taking the next step — expanding from a focused men's wellness brand into a broader wellness and personal-care brand for men and women.
As we grow into new categories, our focus remains unchanged: better understanding, better routines, better care, and long-term trust.
Formula 41
YOUR BODY. YOUR FORMULA.
Understand your concern. Find your routine.